Professional Logo Design in Chennai
A brand manual is a visual and a verbal expression of a brand identity. It gives a complete profile
image of your brand and explains its guideline. Sankrish Digital experts convert key elements such as
brand objectives and goals into an impressive design which gives a self-explanation of the brand
story. The goal of brand manual is to protect the strength of your brand so that it continues to
create value for your company. Brand manual achieves this by explaining the importance of your
brand and describing how to use the elements of the brand.
Brand manual should provide a comprehensive guide for anyone who uses your brand and its
components in their work, including employees, channel partners, designers and marketing
agencies. Brand manuals are used not only by those working within the company, but also, most
importantly, by those using the brand externally. They comprise practical instructions to ensure
the brand always remains recognizable, whichever communication channel is used. Before we
create a brand manual, we study your brand. Without a brand manual, the brand can spin out into
an inconsistent set of representations because they tell the world what your brand stand for.